Which DO / Book will you read next?
DO / Open by David Hieatt, the co-founder of the Do Lectures and an entrepreneur is the perfect source to get an insight into how to market your business and build a community.
"How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. "
Details
Measures 120 x 178 mm
Published by The Do Book Co. - London
Printed on FSC certified paper
About the Author - David Hieatt
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The ‘Scrapbook Chronicles’ newsletter has become a cult offering from his company, the Hiut Denim Co. It's open rate exceeds almost any industry standard. It is one of those rare newsletters that people actually look forward to receiving. Hiut Denim regularly receive gifts through the post thanking them for sending it out. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit.
He is the co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer and in 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books).
The Do Book Co. & Misc-store Amsterdam
Here at Misc we love The Do Book Co. mission: getting people to Do more. Collaborating with a variety of different entrepreneurs, artists, doers, makers and thinkers the Do/Book series explores a wide variety of different topics. Have you ever thought of making jam or sourdough, perhaps developing a green finger or two Do/ Books have you covered. Maybe you want to start your own business, the ever expanding Do/Book series draws on the practical experiences and research of each individual author, their book is personal to them while still being relatable and inspiring for its readers. They get a thumbs up from us.
